Yahoo Business: George Brown College and Tech Fashion Startup SIXR Release World's First Hoodie with Incentives to Keep Clothing out of Landfills
The Brookfield Sustainability Institute at Toronto's George Brown College (GBC) has partnered with Canadian responsible fashion tech startup, SIXR, to respond to the world's fast fashion crisis. Together, they are releasing "FOR TOMORROW" – a sustainable hoodie collection that aims to keep clothing out of landfills by giving consumers incentives for eco-conscious purchases.